Indulgence, Beautifully Boxed. - Surarchit PrintPack

How Surarchit Wrapped SMOOR’s Premium Chocolates in Luxury

When it comes to fine chocolates, taste is only part of the experience. The first impression begins long before the first bite — it starts with the packaging.

SMOOR, a name synonymous with true couverture chocolates and artisanal desserts, has always stood for craftsmanship, authenticity, and indulgence. Their lounges and Signature Chocolate Studio offer a world of luxury, where every creation is a masterpiece.

But to extend that in-store elegance to their takeaways, gifts, and deliveries, SMOOR needed packaging that didn’t just contain their chocolates — it needed to complement them.

That’s where Surarchit Printpack stepped in.

Transforming Chocolates into a Gift of Art

SMOOR sought packaging that would:

• Reflect their premium brand identity.
• Offer protection against climate sensitivity, especially for delicate chocolates.
• Enhance the gifting appeal, turning every box into a luxurious experience.

At Surarchit, we knew this was more than a packaging project — it was about capturing the essence of indulgence.

We crafted:

• Luxury Rigid Boxes with elegant designs, echoing SMOOR’s artisanal flair.
• Custom partitions and foam inserts to ensure each chocolate stayed pristine, no matter the journey.
• Climate-considerate materials to reduce melting risks, safeguarding both form and flavor.
• Bespoke boxes for special combos, designed to impress at first glance — perfect for festive gifting and exclusive collections.

Delivering Delight, Before the First Bite

With Surarchit’s packaging solutions, SMOOR elevated their customer experience beyond taste:

•  Packaging as Premium as the Product — enhancing brand perception.
•  Climate-Resistant Designs — ensuring chocolates arrived as perfect as they left.
• Secure & Stylish — simplifying storage and transport without compromising elegance.

“The packaging doesn’t just hold our chocolates — it tells our story of luxury, craftsmanship, and care. Surarchit truly understood what SMOOR stands for.”
— Team SMOOR

Where Craftsmanship Meets Presentation

For a brand built on fine experiences, SMOOR now has packaging that speaks the same language — one of elegance, artistry, and premium quality.

At Surarchit Printpack, we believe luxury isn’t just in the product; it’s in how you present it to the world. And with SMOOR, we ensured every box was a promise of indulgence.

Because true chocolates deserve to be “Indulgence, Beautifully Boxed.”

Explore more Rigid Boxes from Surarchit.